Our Story
Long before EVOKE became a framework, it was our story. As actors, we both knew what it felt like to be told who we were supposed to be, to constantly crave authenticity but be unable to attain it in our field.
Shanga was often typecast because of his race. Despite being Black American, Hollywood repeatedly wanted him to play someone else entirely. Anna Rosa's Icelandic accent landed her the roles of the Russian assassin or mysterious foreigner.
The industry had a story for us, but that's what life tends to do. If we don't show people who we truly are, they decide for us.
The funny thing is, our own stories always pointed somewhere else.
As a little girl in Iceland, Anna Rosa dreamed of America. Meanwhile, growing up in America, Shanga found himself fascinated by a tiny island called Iceland - a place that felt impossibly distant, yet strangely familiar.
But something deeper was happening. Separately, without knowing it, we had both begun living differently. We started listening to that inner voice instead of external noise. We began visualizing the lives we truly wanted rather than accepting the roles we were given. We were unconsciously living by principles that would later become EVOKE-touching the same energy without realizing it.
That shared frequency is why our paths crossed. We had both tuned into the same truth: your inner story is more powerful than any script the world hands you.
Years later, EVOKE was born from that belief.
We believe every person carries a story beneath the labels, expectations, and fear. The most important story you'll ever live isn't the one you've inherited - it's the one that comes from your own heart and inner voice.
Today, EVOKE brings together storytelling, neuroscience, HeartMath®, visualization, and decades of experience helping people reconnect with who they are.
Because we know what it's like to lose yourself inside someone else's script AND we know what it takes to evoke your own story.
Shanga Parker
CEO & Co-Founder
Shanga Parker has spent more than 25 years asking a simple question:
What becomes possible when we stop performing who we think we should be and start expressing who we truly are?
A Full Arts Professor at NYU, adjunct faculty member at Columbia University, actor, director, Certified HeartMath® Coach, and creative leader, Shanga has dedicated his career to helping people discover their authentic voice through storytelling, performance, and heart-centered leadership.
Whether he's teaching in the classroom, directing on stage, coaching executives, or mentoring artists, his work is grounded in one belief: our greatest freedom begins when we stop performing for the world and start living from who we truly are.
Through EVOKE, Shanga helps people reconnect with their authentic voice, build resilience, and create lives that reflect their deepest values and purpose.
Anna Rósa Parker
Founder & Creator of the EVOKE Framework
Anna Rósa Parker created the EVOKE Framework after years of asking one question:
Who are we beneath the roles, expectations, and stories we've inherited?
An actor, storyteller, executive coach, Certified HeartMath® Coach, and NYU lecturer and mentor, she brings together storytelling, neuroscience, HeartMath®, and visualization to help people gain clarity, trust their inner voice, and create lives that feel deeply aligned.
Her work is rooted in one simple belief: the most important story you'll ever live isn't the one the world writes for you- it's the one you choose to create.