As Seen in Media
"What started as a methodology for actors and artists has grown to include an online course, individual and executive coaching, and workshops for founders, leadership teams, and organizations. The audience isn’t limited to people with a theatre background or a corner office. A good share of it is entrepreneurs, creatives, and professionals navigating a stretch of life where the old story about who they’re supposed to be has stopped fitting."
Ten Inspiring Entrepreneurs
to Know in 2026
"As an Icelandic storyteller who helps leaders come home to themselves, Anna Rósa Parker’s path to founder began far from a boardroom. In her home country of Iceland, she competed in and taught competitive aerobics for years before transitioning to studying theatre and playwriting."
“Each chapter added a new layer to her thinking about identity and expression, and eventually those layers converged into a single question: what happens when people stop performing a version of themselves and start operating from who they actually are?”
“EVOKE started as a methodology built for actors and artists off stage... What changed the trajectory of the company was founders and executives who saw that work and asked a simple question: can you do this for us too?”
How EVOKE Helps People Separate What Happened From
What They Decided It Meant
"Most people can’t point to the exact moment they decided what success should look like, or why failure feels the way it does, or which parts of themselves are safe to show at work. That’s because they didn’t decide it. Someone else did, years before they had the standing to argue. EVOKE Your Story, the storytelling-based methodology founded by Anna Rosa Parker"
“I saw talented, capable people holding themselves back because of the limiting stories they believed about themselves, and I set out to build a creative, practical methodology to help them build confidence and rewrite those narratives.”
Women’s Equality Day 2026: Female Founders On Closing The Gender Gap In Startup Funding
“I want to see more women represented on both sides of that table, but also more investment in mentorship, networks, and early opportunities that help women build, experiment, fail, and try again. Funding matters, but so does creating a culture where more women believe starting is theirs to do.”
"There’s a version of success that nobody prepares you for: the kind where you did everything right and still don’t recognize the person doing it. That quiet disorientation, the one that shows up after the promotion, after the business hits its stride, after everyone starts introducing you as the person who has it together, is exactly the kind of experience EVOKE Your Story now helps people explore. Not because something went wrong. Because something went unexamined."